Article Marketing and Blogs
Everybody is blogging these days! This is because of its popularity and the ease of use, even with businesses blog. If you look around, you will see individuals blogging (moms, students, and more), small business owners blogging, blogs written by someone who was hired to write for a major corporation, such as Microsoft. You can even find kids and grandmas blogging! Everywhere you look, there’s a blog.
You can use blogs in a couple of ways to help your article marketing endeavors along. The first way is to publish your articles on your own blog. Setting up a blog is easy. Most webhosting companies include blogs in the webhosting package, or you can choose a hosted blog, such as that found at blogger.com. I now have private hosting on D9 because they have great prices, incredible customer service, and are very reliable. My site has seldom gone down (other hosts that I have used were down quite often).
Make sure that your blog has syndication or RSS abilities, and allow your blog readers to syndicate your articles! This is a vital point in using blogs for the distribution of articles.
Build your lists! You want people to subscribe to your blog, so they get every post you make. This helps boost your search engine ranking and gives you an audience for sharing your products and services.
Simply get your blog set up, select any categories that you want to have, and start copying and pasting your articles in. Make sure that you use pinging features so that blog directories are updated each time you add content to your blog. Also visit Pingomatic to have several services ping your blog at one time as well. This will help increase traffic to your blog.
Leverage Other’s Blogs
Another way to use blogs to help your article marketing is to visit other people’s blogs that relate to your niche. When you find a topic that you have authored an article about, add a comment, with a link to the articles (preferably to the article posted on your own blog), inviting other readers of the blog to read the article. By the way, this also helps your fellow blogger because it gives them the much-needed exposure. Win-win!
When you visit and comment on other’s blogs, it is generally considered bad form to post your entire article on their blog. Make sure you simply link to the article instead of posting the entire article, and make sure that the article really is very relevant to the topic at hand.