Do you suffer from shiny object syndrome? Have you found yourself yelling, “squirrel” then suddenly running off in a new direction? These are Distractions and they suck!
I must admit that I have had the problem with distractions more than once, especially when I was a newbie! Having this problem can make it difficult to remain focused, particularly when you are doing things on your own or things that are new and different from what you are used to. The funny thing was that I didn’t have any problems focusing while I was doing my regular job, but I have found it to be a little challenging while I was building my business. The distractions got me stuck in an unproductive rut and they cost me time and money.
My Techniques for Battling This Problem
A technique that has been working nicely for me lately is hitting that unsubscribe button in emails. My inbox was flooded day in and day out. If there was email there, I had to read it (it is just my personality–ISTJ) and if I read it, I had to click on it to see what else was there (good copy writing). Because I wasted SO much time doing this, I decided to run a little test.
I decided to closely analyze everything that was in my inbox. First, I divided up the emails into various buckets. I created an email bucket for each of the topical areas that are related to my–
- Regular job,
- Health, and
- Business goals and objectives.
I looked at each subscription email to see if it aligned with my priorities above. When it didn’t, I unsubscribed from the list. I have to admit that it was difficult for me at first because I thought that I might miss something important if I hit that button. That mindset was absurd…. If the content wasn’t relevant to an of the things above, what could I possibly miss by unsubscribing from the email list? The information wasn’t relevant to me. It wasn’t helpful. If I need to find something, I could simply GTS (Google that shit) to find a solution.
Another technique that I found to be helpful is working with a coach and joining a group of like-minded individuals. This works because you have others who will help keep you on track; keep you focused. It is also helpful because oftentimes, the other members were where you are now. They made mistakes in the past. They became distracted by all the noise. Because they have been there and done that, they can help get you over it.
What I have found since I began hitting that unsubscribe button is that I have more time, fewer distractions, more money, and less stress. It is liberating!
Working with a mentor has been extremely helpful because I don’t have to stumble along aimlessly. I have someone who can guide me and kick my butt when I am screwing up. My fellow group members are another awesome resource. I can go into the group area, and I can ask questions. There is normally someone who has been there or done that and has a great recommendation. I have saved so much time, energy, and money by getting a quick and reliable answer rather than spending hours aimlessly searching for a solution that may or may not work.
What techniques do you use to overcome the shiny object/squirrel syndrome?